Category: Design


Maslow’s Marketing

January 18th, 2011 — 5:45am

Discussion of Maslow’s Hierarchy of Needs, a model born in humanistic psychology and adopted by many marketing professionals as a way to understand consumer behavior.
Read this article from Design Shack »

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Myth: People Are Rational

January 15th, 2011 — 7:00am

People don’t make purely rational decisions based on careful analysis of cost and expected utility, despite what classical economics taught us. Research findings confirm that our decisions are driven more by our emotions than logical and conscious thinking.
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The problem is the problem.

December 14th, 2010 — 5:27am

Our creative expressions are the culmination of all those we’ve witnessed. Sometimes we rely on this too heavily rather than finding ideas within the client’s problem and content. We echo ideas of ideas of ideas of ideas.

To truly design something new we need to throw away our creative and stylistic laurel-resting ideals, forgetting about the solutions to other problems and instead focus on the one before us.

More about designer Bob Gill from RetinArt…

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Philosophy of Creative Housing

November 25th, 2010 — 10:21am

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Ten Principles of Good Design

September 15th, 2010 — 5:18am

by Dieter Rams

GOOD DESIGN IS INNOVATIVE
There are endless ways to innovate in design and new technologies are offering more and more opportunities to do so.

GOOD DESIGN MAKES A PRODUCT USEFUL
A product is meant to be used. It must satisfy certain needs, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product and removes anything that can detract from it.

GOOD DESIGN IS AESTHETIC
Products we use every day affect our personality and our well-being. Hence, their aesthetics are critical. However, and this is very important, only well-executed designs can be beautiful.

GOOD DESIGN MAKES A PRODUCT UNDERSTANDABLE
Gone are the days of RTFM. You didn’t need a manual to operate the iPhone, did you? Rams used to say that good design can make the product talk and be self-explanatory.

GOOD DESIGN IS UNOBTRUSIVE
Products are neither decorative objects nor works of art. It’s important for the design of products to leave room for the user’s self-expression.

GOOD DESIGN IS HONEST
Our favorite! Good design does not make a product more valuable or innovative than it really is. It does not attempt to manipulate the consumer with false promises.

GOOD DESIGN IS LONG-LASTING
Do you know the IBM logo? Did you know it was designed 43 years ago? No need to change it. Like Paul Rand (the designer of the IBM logo), Rams believes that good design avoids being fashionable and therefore never appears old fashioned. Unlike fashionable design, it lasts many years. How many times has the Google homepage changed?

GOOD DESIGN IS THOROUGH, DOWN TO THE LAST DETAIL
Think that Steve Jobs is a details lunatic? Well, he had a great teacher. In good design, nothing is arbitrary or left to chance. Care and accuracy in designing a product show respect towards the user.

GOOD DESIGN IS ENVIRONMENTALLY-FRIENDLY
Good design conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.

GOOD DESIGN IS AS LITTLE DESIGN AS POSSIBLE
Less, but better. Good design concentrates on the essential. Everything else is left out. In Rams’ words: “Back to purity, back to simplicity”.

quoted from futuresimpleinc.com

more about Dieter Rams »

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Facebook Apps (not)

September 7th, 2010 — 5:01am

Not every FB page needs an App.
http://www.snipe.net/2009/06/fb-fanpages-fbml-box/

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